I remember it was 1999 as I tried friendscout24. It was one of the first dating portals in Germany. As I came to friendscout there were maybe 100 thousand members on the platform. After 2 weeks you nearly knew the most of the people out of your own area. Today they have more than 10 Million members. The spectrum of possibilities to communicate was limited. There was a internal messaging system but not more and you could upload one picture. Mobile communication beside SMS was not available. The mobile phones were not suitable for Internet cause they had no graphical display. Online marketing and online communication were in one’s infancy. Online marketing was mostly text based or simple graphical banner. In 2000, Google began selling advertisements associated with search keywords. In my opinion this was the real beginning of online merketing.